A mega-experienced creative force driving the successful shifting of units from chocolate to steel to Tony Robbins.
Back when I cared about awards, I won a couple – but for effectiveness not looking pretty.
Ultimately, it’s been about finding the difference that makes the difference – products have shifted from shelves and showrooms, events have booked out, clients have become happy.
My freelance writing services are available now on Fiverr – you’ll find gigs for Email Writing, Website Copy and Website Editing – check ‘em out here.
The day this year’s weekend is over you start selling next year’s – complete site overhaul please...
Another perennial requiring annual refreshing of all verbal and visual communication
Packaging a selection of Tony wisdom into a complete, multi-faceted program of life strategies
This example is Business Squared following the model of drawcard headliners plus speakers with a product to spruik
Over a typical year at SRA I’d say I produced about 150 emails – mostly for Tony’s big 2 events but also concentrated bursts for other, proprietary events {Oh… I also constructed them all, ready for despatch in Marketo]
My experience with print is immense – every conceivable permutation of result-focussed brand, retail or promotional message for press, magazine, outdoor, point-of-sale, brochure, flyer, wobbler etc etc – from high pressure, tight deadline to considered and crafted
I’ve scripted countless videos – I include this one not for its quality but for the story behind it
When I joined AMBA as their Creative Director they were in strife over a project for their client, BIG4. They’d been given shedloads of random footage & photos to construct a 4-5 minute video for camping shows. The task had already gone to two outside video production houses who had tried but thrown their hands up in despair.
With virtually no time or budget left AMBA management were up against the wall. So, I brought it in-house. While one of their Mac ops learned Final Cut Pro, I reviewed all the content and wrote a storyboard. Bada bing, bada boom.
Result: On time, on budget, client happy.
Back when I thought awards might matter, I entered a couple of TVCs – they both won, but for effectiveness not looking pretty.
Cerebos Fountain Tomato Sauce
Cerebos Fountain BBQ Sauce
Success Resources is the world’s most successful promoter of professional and personal development programs in the fields of management and leadership, sales and marketing, personal development and wealth creation, to millions of participants worldwide.
Over my 12-year tenure the Marketing Team went from strength to strength, routinely smashing lofty targets.
BIG4 Holiday Parks, Hitachi, MacQuarie Bank, Mitsubishi Electric & more
Chocolate and steel, shopping centres and camping shows but mostly... Subaru
Coca Cola
Arnott’s, Bayer, Cerebos, Colgate Palmolive, Dairy Farmers, Darling Harbour, HPA, I & J Foods, Kelloggs, Maggi, Sydney Marketing Authority, Unilever
Arnotts, Nestle, Unifoods
Australia Bank, Barclays Visa, Bayer, Manchester Unity
Company Menswear, Norway Shipping Line, Scottish & Newcastle Breweries
BNP, Schering, Wella